In the heart of the holiday retail season, two classes of retailers have emerged as 87% of retail websites have significant mobile user experience deficits while 13% thrill mobile visitors and ring the mobile cash register.
How important is this? With the ownership of smartphones surpassing that of personal computers, the smallest of footprints is now one of the largest of opportunities for retailers. The prize for retailers who mobile-optimize continues to grow, as mobile commerce will account for 24% of all e-commerce revenues by the end of 2017.
Read the full version of this article on the IBM Commerce Blog.