Bud Light’s website gets the party started!
The company’s home page has an Advanced Product Locator. First, visitors to enter their zip code. Then, Bud Light displays the number of places that the visitor can purchase the product from. From there, users can filter the number of locations into two categories – local bars and local stores – and get directions to the desired location.
Product Locators are an engaging part of the customer experience that help grow ROI and improve product discovery.