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CMOs Turning E-Commerce On It's Head

How CMOs Are Turning Ecommerce Measurement On Its Head

By NorthPage | In The News
Published on: Jul 24, 2016

Typically the metrics of traffic, conversion and sales help gauge the success of ecommerce marketing efforts. But that doesn’t cut it anymore, say experts, who …more

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A Two-Class Mobile Retail Society: IBM

A Two-Class Mobile Retail Society: The Haves and Have Nots

By NorthPage | In The News
Published on: Nov 24, 2015

In the heart of the holiday retail season, two classes of retailers have emerged as 87% of retail websites have significant mobile user experience deficits …more

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