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CMOs Turning E-Commerce On It's Head

How CMOs Are Turning Ecommerce Measurement On Its Head

By NorthPage | In The News
Published on: Jul 24, 2016

Typically the metrics of traffic, conversion and sales help gauge the success of ecommerce marketing efforts. But that doesn’t cut it anymore, say experts, who argue the biggest mistake CMOs make today is not seeing the big Internet picture.

The real key performance indicators have less to do with a post-mortem traffic analysis and more to do with taking a pulse on what’s happening in real time, says Andrew Dennis, founder and CEO of NorthPage, a digital marketing agency.

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