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Digital Marketing Insanity

Digital Marketing Insanity

By NorthPage | Videos
Published on: Apr 01, 2016

Albert Einstein defines insanity as doing the same thing over and over but expecting different results. The digital marketing equivalent of that, thus digital marketing insanity, is doing the same thing over and over but expecting the same results over time.

A great way to think about this is, take a look back one year. Just one year. So how different are your programs, your people, your processes, your technologies? If they strongly resemble what they were a year ago, the rate of change has not been nearly enough to drive the results, the growth, to capture the new opportunities that present themselves while also warding off those in your marketplace that are knee-biters, ankle-biters, pure playists, that are just driving on the basis of change and innovation.

Successful digital marketers embrace five key skills to be agents of change in their organization. First is, they manage expectations – up, down, sideways, to their bosses, to their teams, to really hit their marks.

Second is, they manage their teams, their resources, their digital experts that have the hands on the oars, etc.

Third is they manage their programs that are built by their teams.  These programs have to work and so agents of change grab the reins and drive those.

They also manage vendors. Vendors are a critical component of the success mix moving through a change process.

And then finally, they manage change themselves. They’re agents of change that pull all of this together to drive digital lift.

Mastering change, managing this digital insanity, is business critical because online it’s all about competition. Competition for eyeballs, for traffic, for engagement, for the transactions. Your presence and performance on line will cast you as a leader or a laggard and separate the winners and the losers, all as a function of change.

The best of the best at mastering change get out in front of their competitors and improve their position from there, because in digital marketing there is no coasting. This isn’t a video game.

The competition is real; the stakes are high, and cruise control is a losing strategy.

Embrace the digital insanity, embrace change to own your digital space.

Digital Marketing Insanity is from the book, Digital Lift: Digital Success Principles for Marketing Leaders by Andrew Dennis, CEO/Founder of NorthPage, Inc.RANSCRIPTION

Albert Einstein defines insanity as doing the same thing over and over but expecting different results. The digital marketing equivalent of that, thus digital marketing insanity, is doing the same thing over and over but expecting the same results over time.

A great way to think about this is, take a look back one year. Just one year. So how different are your programs, your people, your processes, your technologies? If they strongly resemble what they were a year ago, the rate of change has not been nearly enough to drive the results, the growth, to capture the new opportunities that present themselves while also warding off those in your marketplace that are knee-biters, ankle-biters, pure playists, that are just driving on the basis of change and innovation.

Successful digital marketers embrace five key skills to be agents of change in their organization. First is, they manage expectations – up, down, sideways, to their bosses, to their teams, to really hit their marks.

Second is, they manage their teams, their resources, their digital experts that have the hands on the oars, etc.

Third is they manage their programs that are built by their teams.
These programs have to work and so agents of change grab the reins and drive those.

They also manage vendors. Vendors are a critical component of the success mix moving through a change process.

And then finally, they manage change themselves. They’re agents of change that pull all of this together to drive digital lift.

Mastering change, managing this digital insanity, is business critical because online it’s all about competition. Competition for eyeballs, for traffic, for engagement, for the transactions. Your presence and performance on line will cast you as a leader or a laggard and separate the winners and the losers, all as a function of change.

The best of the best at mastering change get out in front of their competitors and improve their position from there, because in digital marketing there is no coasting. This isn’t a video game.

The competition is real; the stakes are high, and cruise control is a losing strategy.

Embrace the digital insanity, embrace change to own your digital space.

Digital Marketing Insanity is from the book, Digital Lift: Digital Success Principles for Marketing Leaders by Andrew Dennis, CEO/Founder of NorthPage, Inc.


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