A picture is worth a thousand words! HP’s main menu is not filled with just text and links – it has Category-Level Iconography. Once a customer hovers over the text menu at the top of the screen, another menu appears. This menu is not filled with text, but there are a set of icons. For example, when a user hovers over “Laptops and Tablets,” a set of icons appear, including a suitcase labeled “Business” and a video game controller labeled “Gaming.” These icons have a positive effect on the customer digital journey because they are visually appealing.
Source URL: http://www.hp.com