Prada’s use of a minimalistic home page takes navigation and product discovery to a new level. Product images fill the entire browser window – a small set of links and a hamburger menu are the only forms of navigation.
A trailblazer is when an website’s functionality is good nor bad, but unique. Although is vague in how to navigate the site, Prada is given a hall pass with this type of treatment because it works for a luxury brand.
Source URL: http://www.prada.com