Home Depot has a best-in-class ecommerce website because the company understands that the customer journey is an omni-channel experience. Home Depot provides Detailed Availability and Location Information. The website has visitors enter a preferred Home Depot location. Once a visitor is on a product page, they can see the item’s exact in-store location – the aisle and bay number – so they can pick up the item in the store nearest to them. The product page also shows how many items are in-stock.
Detailed Availability and Location Information creates a good omni-channel experience for the customer and helps grow ROI for the company.